Digital Marketing helps you reach a larger audience through paid ads to connect with prospects who are most likely to buy your products or services it is more cost-effective than traditional marketing plus it enables you to measure success and make marketing changes.
Advantages are –
1 Global reach-: traditionally marketing is restricted by geography and creating international marketing campaigns can be hard however digital marketing happens on the internet which means you can reach and achieve with it immensely even small business owners has the ability to reach International audience with an online store.2- Local reach- if your business relies on hereby customers Local SEO and locally targeted ads can be beneficial for companies trying to bring more customers to their doors. think of the reach you can get with the whole neighborhood with digital marketing.